Smartbond

Product Description

SMARTBOND is our new protective and strengthening service, specifically designed for our hairdressers.

With input from our long-term partnerships with hairdressers, L’Oréal’s Research & Innovation Department used its 100 years of scientific expertise and long-standing knowledge in high-performance hair care to create SMARTBOND.

SMARTBOND is a unique system that protects and strengthens the hair during technical services (such as bleach and hair colour). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine.

Discover it now at your L’Oréal Professionnel’s salon.

Q&A:

1. What is SMARTBOND?

SMARTBOND is a system that protects and strengthens the hair during technical services (such as bleach and hair colour). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine.

2. Isn’t maleic acid a patented ingredient?

As with many ingredients, the use of maleic acid in the beauty industry has been known for years – including in hair treatments such as haircare, hair bleaching or colouring. The ingredient alone cannot be patented.

3. A competitor is claiming that L’Oréal has infringed its patent. Is it true?

No it’s not true. SMARTBOND is a unique formula, specifically developed by our laboratories to strengthen and protect the hair during in-salon technical services.